Best Holiday TikToks of 2019 It’s the end of 2019. Time for the “Best Ads of the Year,” “Best Ads of the Holiday Season,” “Best Ads of the Decade” sorts of posts. …

Five Things Every Start-Up Marketing Campaign Must Do (But Often Don’t) Marketing blog posts usually talk about the importance of data, analytics, measurement, and all the logical basics that young MBAs focus on for a successful marketing campaign. But targeting, tracking, optimizing, and measuring aren’t the differentiators. They’re the basic…

The Marketing team at Atom Analytics panicked today after their advertising agency delivered on the company’s request for “out-of-the-box” thinking. Pandemonium erupted following the initial creative presentations. Senior executives immediately scrambled to shove all the “out of the box” thinking back into the box. “When I said “out of the…

Why Top Ad Agencies Should Strive to Sell More Than Just Widgets. If you were to make a list of the noblest professions, it’s safe to say ad executive wouldn’t cut. However, it’s worth remembering that a good advertising campaign can do more than encourage conspicuous consumption. …

2020 was clearly the worst year in history. A global pandemic, racial injustice, political upheaval, wildfires, murder hornets. Fortunately, advertising execs are masters at burying the negative and promoting the positive. Thanks to ad people, generations of children ate bowls of sugar cereals filled with high fructose corn syrup, and…

New Brand Awareness Marketing Campaign for PagerDuty If you’ve ever gotten one of those “Aw Snap” screens from a website then you know how annoying it is when technology doesn’t work like it’s designed to. Or if you’ve ever tried to buy something online and you get to the end…

In a bold move that further illustrates Nike’s commitment to brand identity, the company chose Colin Kaepernick as the face for its award-winning ad campaign, which, incidentally, coincides with Nike’s 30th anniversary “Just Do It” tagline. Arguably, “Just Do It” is one of the most successful — not to mention…

AD AGENCIES IN CRISIS AS THEY RUN OUT OF THINGS TO CALL THEMSELVES Ad agencies have officially run out of new things to call themselves so as not to call themselves “ad agencies.” The news comes as small agency founders launching new ventures discovered they could not develop any pseudo-intellectual…

Best Holiday TikToks of 2019 It’s the end of 2019. Time for the “Best Ads of the Year” “Best Ads of the Holiday Season” “Best Ads of the Decade” sorts of posts. …