Best Holiday TikToks of 2019
It’s the end of 2019. Time for the “Best Ads of the Year” “Best Ads of the Holiday Season” “Best Ads of the Decade” sorts of posts. Hell, maybe you’re not working, but you’re on your phone cuz you’ve run out of stuff to say to your in-laws.
But instead of the best commercials or videos, the Division of Labor wants to focus on the best TikToks of the season. This holiday has produced a batch of some pretty funny videos on the hottest platform of the year. (Forget the fact that it all might be a Chinese plot to spy on America.) People are making a lot of TikToks and spending hours and hours watching them. So, if you haven’t heard of them, or don’t quite get what they are, allow us to introduce you to a massive platform that Millennials and Gen Y are spending reams of time on. And, well, this means you should be there too.
We’ll start by pointing out that there were several noteworthy traditional holiday commercials this year like Goodby’s Comcast ET spot and Peloton’s shit show of a commercial and the Ryan Reynolds genius Aviation gin ad that followed. But, let’s be honest, they’ve been talked about to death, and, well, the Division of Labor has nothing to add on the topic. Fortunately, we have plenty to say on the top holiday TikToks of the season. So, we’ll stop the blathering and get right to it.
SLEEP OVER / GOOD MORNING
The original audio for this Tiktok comes from a 2013 video taken outside Kanye West’s house early in the morning. In the original clip, the person filming says “good morning Kanye” to which in typical Kanye fashion, he politely replies with “shut the fuck up”. This audio was recently recovered and dubbed over many TikToks such as this one, which depicts the struggle of sleeping over at a friend's house when they don’t give you a blanket or pillows. The TikTok has close to 2.6 million likes as of posting.
OK BOOMER — HOLES IN JEANS
We all know of or have at least heard of, the “Ok Boomer” meme. If you haven’t, this trend, at its core, is meant to make fun of or belittle the attitudes of the baby boomer generation. Naturally, this trend has taken off on Tiktok as well, and these are commonly backed by the song written by Peter Kuli and Jed will. This TikTok, and others, take common phrases, complaints, or traits of the baby boomer generation and mock them with dry sarcastic undertones.
BRANDY MELVILLE
Another important format in the TikTok platform is the point of view or POV video. The idea here is that videos can be filmed from a certain person or even an object's point of view. If this sounds broad and confusing that’s because it is, but it also leaves a lot of room for creativity.
This particular video plays off of a recent trend-making fun of the popular retailer Brandy Melville, a store characterized by rude employees and clothes that only fit pre-pubescent teenage girls. If you’ve never shopped there, watch this video and it will feel like you have.
IN THE GHETTO
This TikTok was made popular, like many other videos on the app, by its sound, The original audio was uploaded by one user and has since been dubbed over many times making jokes about things that upper-middle-class people may classify as “ghetto”.
Political correctness is also kinda tossed out the window on TikTok as inside jokes on top of inside jokes blur the line of what’s appropriate and not. 277k likes at posting.
GLEE
This TikTok does not rely on sound from within the app. Instead, this popular format for creating content has the video creator stand behind an open computer and read through a popular scene or monologue from television or a movie, all from memory. Not only is the memorization aspect impressive, but so is the way he can capture multiple characters at once.
